Besparkle is five years old this month, and we’re celebrating with a completely new look. What do you think? I love the new website design and logo created by the fab team at Flourish Studios in Guildford, who I think have really captured Besparkle’s personality. And I’m really pleased with my new musghots by the lovely Matt Pereira - the shoot was a real giggle. Thank you all!

When I launched the company in 2005 after a career as a business journalist (my last ‘proper job’ was as features editor of PRWeek) and then a freelancer, I knew I had a great proposition: a journalist-turned-copywriter who really got PR and would be a valuable asset to agency and in-house teams.

I had a solid (even award-winning!) background at Haymarket Publishing, breeding ground of some of the best non-newspaper hacks in the business. I’ve also always respected and liked working with PR professionals, unlike some journalists who still have the rather chippy idea that journalism is somehow nobler than PR, when actually the two professions are mutually dependent.

Five years on (and two kiddies later!) I’ve established Besparkle as a successful business. I work not only for PR teams around the world, but also for SMEs who need website and brochure copy that’s totally free of jargon and bull, sounds like them, and effectively communicates their messages to the people they really want to reach.

I’ve established a bit of a niche as the go-to copywriter for PR teams wanting to enter the numerous awards schemes for public relations work around the world, and I’m very proud to have drafted hundreds of shortlisted and award-winning entries that tell the compelling stories of some amazing PR campaigns every year.

So I’d like to thank all my clients over the past five years, from the world’s biggest PR consultancies to local business coaches. It’s often been a rollercoaster, sometimes frantic as deadlines approach, but always fun. Here’s to the next five years!

This entry was posted on Friday, September 24th, 2010 at 1:00 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.