Business copywriting company Besparkle Ltd has become an official affiliate of brand strategy and marketing consultancy Grove Partners Ltd.

Besparkle founder and director Maja Pawinska Sims, a former features editor of PRWeek, said: ‘Finding the right words to communicate your business proposition and brand philosophy can be difficult. It’s also time-consuming and isn’t everyone’s area of expertise. I’ve worked with many business owners who have invested in stunning website and marketing collateral design, who are about to launch and still have pages of ‘lorem ipsum’ filler text and no idea how or what to write. Sophia and I have worked brilliantly together for many years and I’m really excited that we’re now partners. I’m looking forward to bringing our clients’ brand stories to life through stunning marketing copy.’

Grove Partners marketing strategist and managing partner Sophia Ahrel added: ‘We believe that an engaging and clearly defined brand is the cornerstone of a successful business. Yet it’s a subject seldom understood or covered by start-up business manuals or advisors. We also realise that the story behind each brand is just as important as the visual brand identity, so we are delighted that Besparkle has joined us as a Grove Partners associate.’

Grove Partners Ltd, founded in 2003, is an independent market strategy consultancy, supporting the growth of clients in the professional services, media, marketing and technology sectors. Grove Partners helps SMEs and start‐ups in the UK and around Europe to develop, expand and grow their business and raise the profile of their brands. Swedish‐born managing partner Sophia Ahrel developed her international marketing and management expertise in executive roles as Director of New Business & Marketing for award winning global communications agency Weber Shandwick and as European Sales & Marketing Director at i‐Play, where she raised $50m in venture capital. Sophia has held European executive sales and marketing roles with global blue chip software. She is a Specialist Business Mentor of The Prince’s Trust, a “pitch‐for‐funding” coach and runs Intelligent Events for high growth businesses. Sophia has a BA in Economics, speaks six languages and lives with her family and ponies in Buckinghamshire.

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