Let me ask you something. How well written is your website? Honestly? Do you suspect the copy isn’t working for your business? Are your customers are being put off by poor grammar and unclear messages?

Many small business owners get excited about working with a designer to build a great-looking website. And most leave the content – the words that sell the business and tell your story – until last.

The businesses I work with know their written content could be better, but don’t know where to start. They’re not sure the copy effectively communicates their business philosophy and marketing messages. They aren’t 100% confident about using language and grammar correctly, and just don’t have the time to learn all this from scratch.

Small businesses know their website is a critical and cost-effective communications tool. Brilliant copywriting is a key way of ensuring your online ambassador is working as hard as possible for you – and not putting off customers who don’t get what you are about and what you can do for them.

I’ve just launched a new product to give small businesses the benefit of my years of experience as a business journalist and corporate copywriter: the Besparkle Website Content Audit. You get:

* An assessment of how well your website content is working as a communications tool.
* Where changes need to be made to language, grammar, and spelling.
* How to improve readability, tone and style, and the clarity and consistency of messages.
* Recommendations of how page structure can be tweaked so the copy flows better.
* A checklist of what needs to be done, to work through in your own time.
* A 30-minute phone session on the phone to clarify points raised in the report.
* Email support for four weeks after your session.

The report, a 30-minute phone session PLUS four weeks’ unlimited email support will cost your business just £195.

After you’ve booked, I’ll send you a short questionnaire to help me tailor my recommendations. I’ll schedule your audit within two weeks, and email you the completed report. You can book a 30-minute phone session when you’re ready to talk it through, and four weeks of email support starts from when the report is sent to you. The result? Sparkling content that really sells your business and effectively communicates your brand personality.

To book a Website Content Audit, call Maja on 01483 561711 or email maja@be-sparkle.co.uk.

This entry was posted on Thursday, September 1st, 2011 at 1:49 pm and is filed under Business writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.